• 7-11 celebrates the company’s 1927 birthday on July 11 as National 7-Eleven Day.
• The convenience store chain is offering a free Slurpee promotion in Michigan for the day.
• Participating Speedways are offering a special temporary tongue tattoo with the Slurpee.

Michigan Slurpee lovers, cool off from the summer heat with the frozen drink for free to celebrate 7/11 Day.

National 7-Eleven Day, also known as National Slurpee Day, is marked annually on July 11, a nod to the brand’s name. Michigan customers can enjoy free small Slurpees throughout the day, and Speedway Rewards members can even get a special tongue tattoo with your Slurpee in Detroit.

The nationwide convenience store chain is celebrating its 98th birthday on July 11.

“The Slurpee debuted in 1966. While the machine already existed, 7-Eleven modified the machine made by Knedlik, which was used to make the Icee,” the National Day Calendar’s website says. “After modification, 7-Eleven branded and licensed the frozen drink under the name Slurpee. Advertising executive, Bob Stanford, gave the sweet, icy drink the name for the sound it makes as it is sucked through a straw.”

Here’s what to know.

How long has 7-Eleven been in business?

7-Eleven turns 98 years old in 2025, having opened its first store in 1927, the company’s website says.

When is National 7-Eleven Day in 2025?

National 7-Eleven Day is July 11, 2025.

What is 7-Eleven giving away on July 11?

To mark National 7-Eleven Day, the chain is giving out free small Slurpees.

Pair your Slurpee with a temporary tongue tattoo

Speedy Rewards members in Detroit can also get a special addition with your free Slurpee — a temporary tongue tattoo.

The Slurpee-activated tattoos are S-shaped and when placed on the tongue after partaking of the frozen drink, appear in blue, green, red or pink. Participating Speedway stores also are giving away tattoos today.

How can you get a free Slurpee?

To take advantage of the promotion, stop in at your local participating 7-Eleven, Speedway or Stripes store to enjoy your favorite small Slurpee flavors at no cost.

7Rewards and Speedy Rewards members can also get a free Slurpee by scanning your rewards app July 11 for a free small Slurpee coupon valid through July 31.

Where is 7-Eleven in Michigan?

7-Eleven runs dozens of stores throughout Michigan and also operates Speedway locations statewide.

To find your nearest 7-Eleven and grab a free Slurpee, search the store locator on 7-Eleven’s website.

What other deals is 7-Eleven offering?

• Win $5,000: 7-Eleven is giving customers the chance to win $5,000 daily in the 7-Eleven and Speedway apps (through Jan. 6, 2026).
• Sip a special flavor: You can get a MTN Dew Infinite Swirl Slurpee (or drink). The pineapple-berry blend drink is back at 7-Eleven in 20-ounce bottles, too.
• Save on delivery: Get $7.11 off any purchase of $20 or more with the 7NOW Delivery app (use promo code 711DAY).
• Get some special merch: You can find a special Birthday Collection including T-shirts and Slurpee costumes in the online 7Collection.

USA TODAY contributed.

Contact Jenna Prestininzi: [email protected].