George Brooks Veikoso, widely known by his stage name Fiji, has passed away at the age of 55. The news of his untimely demise was confirmed on July 23, 2025, by Polynesian Music via social media, which described him as “more than an artist — a voice of the people and a movement in himself.” The cause of his death remains undisclosed, sparking questions across the Pacific diaspora as fans ask: how did Fiji passed away?
Early Life and Humble Beginnings
Born on May 10, 1970, in Buretu, Tailevu, Fiji, George Veikoso came from modest beginnings. Influenced by musical relatives, including the late Sakiusa Bulicokocoko and Isireli Racule, Fiji began singing in church before launching his professional career. His first gig paid just five U.S. dollars — a moment that marked the start of what would become a monumental musical journey.
Exile and Evolution in Hawaii
After political instability following Fiji’s 1987 coups d’état, Veikoso relocated to Hawaii. It was there that he carved out his signature sound, a fusion of reggae, R&B, jazz, and traditional Polynesian rhythm, often called the “Lost Coast Sound.” His debut solo album “Evolution” marked a turning point, not only in his career but in the genre of island music at large.
Musical Milestones and International Acclaim
Fiji’s popularity skyrocketed as his music spread across the globe. In 1998, he won the Na Hoku Hanohano Awards for Male Vocalist of the Year and Favorite Entertainer of the Year. He later earned a Grammy nomination for the compilation “Island Warriors.”
His songs — including co-writing the theme for Baywatch Hawaii — captured the spirit of island life while reaching far beyond the Pacific. With over 500 million streams as of 2023, Fiji’s discography resonated with both Polynesian natives and global reggae enthusiasts alike.
George Fiji Veikoso’s Most Popular Songs
Some of Fiji’s most beloved tracks include:
- Lia
- Smokin’ Session
- Sweet Darlin’
- Morning Ride
- Jowenna
These songs weren’t just music — they were part of communal experiences: played at weddings, funerals, road trips, and daily family life. There was, as fans often say, “a Fiji song in every island playlist.”
Tributes Pour In Following News of Death
Polynesian Music, in its emotional tribute on Instagram, described Fiji as a “light in the dark,” stating, “His music wasn’t just something we listened to. It was something we lived through.”
Fans and fellow musicians have since flooded social media with condolences and memories, describing him as the “GOAT” — Greatest of All Time — of Pacific music. Many are still seeking clarity about how did Fiji passed away, as no official statement has been made public about the circumstances of his death.
A Lifetime of Honors and Recognition
Veikoso’s accolades extended beyond music awards. In 2014, he won the Best Pacific International Artist Award at the Pacific Music Awards. In 2021, he received the prestigious Lifetime Achievement Award from the Manukau Institute of Technology, further cementing his legacy.
His work extended to cinema and television as well. Fiji made a cameo in the surf-themed Hollywood movie Blue Crush, and his voice became synonymous with Baywatch Hawaii, co-singing the theme Let Me Be The One with Glen Medeiros.
Fiji Died, But His Legacy Sings On
While the announcement that Fiji died has shaken the Pacific community, his impact endures. His music continues to bring together generations and remains a bridge connecting Fijians at home and abroad. Colleagues in the industry lauded his role in opening doors for young Pacific Islander artists, calling him a standard-bearer for authenticity, soul, and cultural pride.
Remembering the Man Behind the Voice
Despite his larger-than-life persona on stage, George Veikoso was known for his humility and warmth in personal interactions. Friends and family recall his deep belief in music as a vessel for healing, connection, and truth.His spiritual grounding was evident not just in his lyrics but also in the way he lived — rooted in his culture, devoted to his craft, and endlessly generous in spirit. “He gave us so much,” Polynesian Music’s statement concluded. “We will carry it with us forever.”
Final Farewell to a Pacific Legend
George ‘Fiji’ Veikoso’s death leaves a profound void in the global music landscape, particularly among Polynesian communities. His songs remain a testament to his message: resilience, unity, and love. As tributes continue to pour in from around the world, the sentiment remains clear — though Fiji died, his voice lives on.
FAQs
Who was George ‘Fiji’ Veikoso?
George Brooks Veikoso, popularly known by his stage name Fiji, was a celebrated Pacific Islander musician known for his fusion of reggae, R&B, jazz, and traditional Polynesian rhythms. Born in Buretu, Tailevu, Fiji, he later rose to prominence from Hawaii, shaping what came to be known as the “Lost Coast Sound.”
When did Fiji pass away?
George Veikoso passed away on July 23, 2025. The news was confirmed by Polynesian Music via social media.
