If there’s one thing better than scoring a beauty editor-approved product, it’s finding it on sale on Amazon Prime Day 2025. Allure’s Best of Beauty Award winners are vetted through rigorous testing by our editors (yes, we try everything), which makes these markdowns a rare chance to save big on products we already know are worth every penny. Whether you’re refreshing your makeup bag with a beloved tubing mascara or investing in a luxury, eight-in-one skin-care tool, these are the kinds of deals that don’t come around often. Below, we rounded up the winners we’d personally race to checkout while prices are still this good.
Our Top Picks
Want more Amazon Prime Day 2025 deals? Lucky for you, we’ve rounded up the buzziest Amazon Prime Day beauty deals and K-beauty deals you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now.
Best Overall: Tarte Tartelette XL Tubing Mascara
Tarte
Tartelette XL Tubing Mascara
Allure contributing commerce writer Annie Blackman applying Tarte Tartelette XL Tubing Mascara
Why it’s worth it: Meet the tubing mascara that had everyone at Allure HQ ditching their regular wands. The TikTok-viral Tarte Tartelette XL Tubing Mascara lengthens, lifts, and softens lashes—while fending off flakes and dryness—thanks to a conditioning blend of shea butter, castor oil, and carnauba wax. Its classic tubing formula wraps each lash in flexible, water-resistant “tubes” that hold firm through sweat, tears, and long days, yet slide off effortlessly with just warm water (or your go-to makeup remover). The wand features hundreds of tiny bristles designed to grab every last lash—even those bottom baby hairs—for bold definition, major volume, and next-level lift.
Tester feedback from contributing commerce writer Annie Blackman
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“I usually steer clear of mascara because it always travels to my under eyes within hours, but the Tartelette Tubing Mascara has proven me wrong. This stuff stays put, and I love the mascara’s chocolately brown hue that keeps things looking natural. I will say, though, on days where I’m looking for a doe-eyed look, I go for a more traditional formula.” —Annie Blackman, contributing commerce writer
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- Key ingredients: shea butter, castor oil
- Waterproof: no
- Shades: 2
Best Blow-Dryer: Shark SpeedStyle RapidGloss Finisher & High-Velocity Hair Dryer
Shark
SpeedStyle Essential High-Velocity Dryer
Allure shopping director Shanna Shipin using the Shark SpeedStyle Essential High-Velocity Dryer
Shanna Shipin
Why it’s worth it: If blow-drying your hair sounds about as fun as doing your taxes, you haven’t met the Shark SpeedStyle RapidGloss Finisher & High-Velocity Hair Dryer. This compact, lightweight dryer blasts high-speed airflow while using smart heat control (it checks the temp 1,000 times per second to stay below 230°F) to protect your hair from damage. With multiple attachments for different hair types and textures, it makes drying and styling feel easy—and way less of a chore (or an arm day workout). The RapidGloss Finisher attachment, in particular, is a standout: It smooths frizz and leaves behind a mirror-like shine that rivals a pro blowout.
Shipin before using the Shark SpeedStyle Essential High-Velocity Dryer
Shanna Shipin
Shipin after using the Shark SpeedStyle Essential High-Velocity Dryer
Shanna Shipin
Tester feedback from shopping director Shanna Shipin
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“I live my life in terms of BS (Before Shark) and AS (After Shark). Yes, my love for this hot tool brings me that much closer to the heavens, which is fitting because my hair has never before seen this much volume at home. My favorite and most-used attachment is the Quicksmooth Brush. It gives me bombshell-blowout-level hair that moves with the kind of effortless buoyancy cartoon-Ariel had under the sea. It’s incredibly lightweight, has a lengthy cord, and dries my entire head of hair in less than 30 minutes. Hallelujah!” —Shanna Shipin, shopping director
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- Best for: straight to wavy hair
- Weight: 1.66 lbs
- Wattage: 1700W
- Noise level: low noise
- Attachments: 3 (RapidGloss Finisher, QuickSmooth Brush, Turbo Concentrator)
Best Styler: Dyson Airwrap Origin
Dyson
Airwrap Origin
Allure contributor Siena Gagliano using the Dyson Airwrap Origin
Siena Gagliano
Why it’s worth it: We doubt the Dyson Airwrap needs an introduction, but we’ll go ahead and sing its praises anyway. This cult-favorite, multitasking tool dries and styles hair simultaneously—without extreme heat—using the Coanda effect to attract and wrap hair around its attachments with ease. Smart heat control helps prevent damage, while the powerful yet surprisingly quiet motor delivers salon-level results from home. The Airwrap Complete shown in the video above comes with up to six attachments (including curling barrels, smoothing and volumizing brushes, and a flyaway-taming dryer), making it a versatile pick for all hair types and textures. The Airwrap Origin, which is currently on sale during Prime Day, includes the same core technology but comes with fewer, more streamlined attachments (just the smoothing dryer, round volumizing brush, and 1.2” long barrel). It’s a solid pick if you’re looking for Dyson performance at a lower price. Whichever model you choose, it’s an investment, but one our editors say—again and again—is totally worth it.
Tester feedback from contributor Siena Gagliano
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“I’ve been using my OG Dyson Airwrap Multi-Styler Complete Long for years, and it’s still the fastest way to pull off any look with just one tool. (No surprise, it’s won six Best of Beauty and Reader’s Choice Awards over the years, including a Best of Beauty Breakthrough Award.) Bonus: It’s compatible with the newer i.d. attachments, so you can buy those separately if you’re not ready to dish out the extra money (which, in my opinion, is not yet necessary). My personal favorite attachment? The curling barrel. I won’t lie—there was a bit of a learning curve at first, but once I got the hang of it, it became my go-to for a bouncy blowout and bouncy face-framing bangs that last all day long. It’s all thanks to Dyson’s signature Coanda airflow technology, which, to put it simply, is essentially optimized airflow to circulate air and temperature more efficiently. The result is a quick dry and minimal frizz.” —Siena Gagliano, contributor
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- Best for: all hair types (specific models for straight/wavy or curly/coily)
- Weight: 1.5 lbs
- Wattage: 1300W
- Noise level: medium noise
- Attachments: 3 (Coanda smoothing dryer, round volumizing brush, 1.2” long barrel)
Best Lipstick: Clinique Almost Lipstick
Why it’s worth it: A perfect cross between lipstick and gloss, Clinique’s Almost Lipstick in Black Honey has reached icon status, selling about seven tubes every minute worldwide. Housed in its signature slim silver tube, this sheer yet buildable lip color delivers a rich plum tint that magically flatters nearly everyone. The lightweight, balmy texture melts into lips for a smooth, just-bitten finish that enhances your natural tone. And now, it’s joined by a softer sister shade: Pink Honey, a rosy tint with the same universally flattering effect. Whether you’re team classic or craving something fresh, there’s a Honey for everyone.
Allure Commerce editor Sarah Han applying the Clinique Almost Lipstick
Sarah Han
Han after applying the Clinique Almost Lipstick
Sarah Han
Tester feedback from commerce editor Sarah Han
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“What I’ve always liked about the Almost Lipstick formula is that it’s hydrating enough that I don’t need to apply a balm beforehand. (My lips are always dry!) It glides on so smoothly and is super buildable, so I like to swipe a few layers to amp up the color as much as I can. The downside is because it’s balm-like, a good amount comes off during a meal, but I don’t mind reapplying—it’s second nature, no matter what kind of lip I’m wearing. If I’m not eating, it lasts throughout the morning or afternoon without losing enough pigment to be noticeable.” —Sarah Han, commerce editor
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- Key ingredients: castor seed oil
- Finish: sheer
- Shades: 2
Best Lip Mask: Laneige Lip Sleeping Mask
Laneige
Lip Sleeping Mask
Allure shopping market editor Angela Trakoshis applying the Laneige Lip Sleeping Mask
Angela Trakoshis
Why it’s worth it: If you’ve ever scrolled TikTok, chances are you’ve seen this fan-favorite lip mask in action. Laneige’s Lip Sleeping Mask is a longtime Allure editor fave—and a 2024 Readers’ Choice Award winner—because it actually lives up to the hype. Meant to be worn overnight, the thick, balm-meets-cream formula is loaded with shea and murumuru butters plus antioxidant-rich vitamin C to deeply moisturize, smooth flaky texture, and help repair your lips’ moisture barrier while you sleep. By morning, you’ll wake up to soft, pillowy lips that feel hydrated, healthy, and lipstick-ready.
Tester feedback from shopping market editor Angela Trakoshis
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“I mean, this is the OG when it comes to lip masks. There’s a reason it’s a top seller on Amazon. It moisturizes lips for hours on end—no reapplication needed. I apply the smallest amount of this stuff on my dry lips at night and am guaranteed to wake up with soft, hydrated lips in the morning.” —Angela Trakoshis, shopping market editor
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- Key ingredients: shea butter, murumuru butter, vitamin C
- Shades: 7
Best Setting Spray: Urban Decay All Nighter Extra Glow Dewy Makeup Setting Spray
Allure senior news editor Nicola Dall’Asen applying the Urban Decay All Nighter Setting Spray
Nicola Dall’Asen
Why it’s worth it: When you want your makeup to stay on all night (that is, until you remove it before bed, right?), you have to reach for no other than Urban Decay’s All Nighter Waterproof Makeup Setting Spray. “It’s a soft, scentless, and lightweight setting spray that keeps your makeup looking perfect for any occasion,” says New York City-based makeup artist Ashlee Glazer. It locks in your look for up to 16 hours, keeping foundation, blush, and highlighter fresh—even through sweat and humidity. The trick up its sleeve is patented Temperature Control Technology that lowers the temperature of your makeup, helping it resist fading, melting, or settling into fine lines. It’s weightless, non-sticky, and a must-have for long days (and longer nights).
Dall’Asen before applying the Urban Decay All Nighter Setting Spray
Nicola Dall’Asen
Dall’Asen after applying the Urban Decay All Nighter Setting Spray
Nicola Dall’Asen
Tester feedback from senior news editor Nicola Dall’Asen
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“I’m certain I’m not the only one who was first introduced to setting spray via Urban Decay’s All Nighter, and I’m even more certain I’m not the only one who still swears by it more than a decade later. That’s because, as you can see by the results of my five-hour wear test through a muggy city summer evening, this stuff contains some kind of magic that makes makeup near-invincible. Whether I’m wearing a drag-level full beat or just a little bit here and there, I can (and almost always do) count on All Nighter to keep my makeup fresh at all times.” —Nicola Dall’Asen, senior news editor
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- Key ingredients: aloe, vitamin E, glycol
- Finish: matte
- Waterproof: yes
- Fragrance-free: no
Best Microcurrent Facial Device: TheraFace Pro
Therabody
TheraFace Pro
Allure commerce editor Sarah Han using the Therabody TheraFace Pro
Sarah Han
Why it’s worth it: Want to streamline your skin-care tools? The TikTok-viral TheraFace Pro, which some TikTok users have referred to as a “Dyson Airwrap for your face,” might just be your all-in-one solution. It’s best known for its percussive therapy feature (think: a mini Theragun for your face), but it does way more than just massage. The device comes with a full lineup of attachments, including three percussive heads, a cleansing ring, LED light therapy targeting acne and fine lines, and a microcurrent attachment. So, how does it work? “Microcurrent technology is a noninvasive therapy that sends out a low-voltage current that is similar to the natural electrical currents in the body,” explained Zain Husain, MD, a board-certified dermatologist in New Jersey. “The microcurrents stimulate energy production to drive the creation of collagen and elastin in the skin.” In other words, it helps firm, lift, and rejuvenate skin over time.
Tester feedback from commerce editor Sarah Han
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“I love a multitasking tool—mostly because I can’t keep track of all of my beauty products. The microcurrent attachment magnetizes seamlessly to the base and is just as easy to swap out and the results were most impressive along her jawline. My complexion is more rounded towards the bottom, and I instantly saw a lift in those areas, so I’ll definitely be pulling this out in the morning before important meetings and special occasions, but I don’t think I’m committed enough to pull this out regularly.” —Sarah Han, commerce editor
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- FDA-cleared
- Includes: 8 attachments (3 percussive, 3 LED, 1 microcurrent, 1 cleansing)
- conductive gel
- travel bag
- Stand
- charging cable
- 120-minute battery life
Best Body Scrub: First Aid Beauty KP Bump Eraser Body Scrub Fresh Strawberry
First Aid Beauty
KP Bump Eraser Body Scrub
Allure content director Kara McGrath applying the First Aid Beauty KP Bump Eraser Body Scrub
Kara McGrath
Why it’s worth it: First Aid Beauty’s KP Bump Eraser Body Scrub (a Best of Beauty and Readers’ Choice Award winner!) is renowned as one of the most effective ways to smooth rough, bumpy skin caused by keratosis pilaris. Board-certified dermatologist Heidi Prather, MD, based in Austin, Texas, recommends the fragrance-free formula for sensitive skin types. “People with KP often have a genetic tendency toward allergies and sensitivity, so it’s important to avoid products with fragrance, which can be irritating,” she explains. The formula blends glycolic and lactic acids for a deep chemical exfoliation, while pumice-based beads provide a gentle physical polish. Bonus: It works great on rough elbows, knees, and feet, too.
Tester feedback from content director Kara McGrath
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“First Aid Beauty’s KP Bump Eraser Body Scrub has a potent, 10-percent alpha-hydroxy acid-infused formula, along with a gritty texture to double down on all the clogged pores, ingrown hairs, and keratosis pilaris along my body. This stuff means business, so I usually use this scrub once per week on problem areas, like my upper arms and back, and rougher patches of skin after cleansing.” —Kara McGrath, content director
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- Key ingredients: pumice, glycolic acid, vitamin E
- Who it’s for: those with chicken skin, KP, and other bumps or textural concerns
- Fragrance-free: yes
Best Electric Toothbrush: Oral-B iO Deep Clean + Whiten Rechargeable Electric Toothbrush
Allure former associate special projects manager Talia Guiterrez using the Oral-B iO Deep Clean + Whiten Rechargeable Electric Toothbrush
Talia Guiterrez
Why it’s worth it: When you think of self-care, oral care probably isn’t the first thing that comes to mind—but when you get a toothache, you wish it had been. Enter the Oral-B iO Deep Clean + Whiten Rechargeable Electric Toothbrush, a high-tech upgrade that takes your brushing routine to the next level. It combines oscillating and micro-vibrating bristles to remove 100% more plaque than a manual brush, with a pressure sensor to protect your gums and a timer to ensure you’re brushing long enough. You can score it for half off on Prime Day, making this smart toothbrush a very wise investment.
Tester feedback from shopping market editor Angela Trakoshis
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“On the handle, you’ll notice red, white, or green colors, which alert you whether you’re brushing too hard, too soft, or too much pressure. How cool is that?” —Angela Trakoshis, shopping market editor
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- Power source: charging dock
- Settings: 7 cleaning modes (Daily Clean, Sensitive, Whiten, Gum Care, Intense, Super Sensitive, Tongue Clean)
- Who it’s for: people who want a wide range of features
Best Hair Straightener: GHD Platinum+ Styler
Why it’s worth it: This one’s a must if you have color-treated hair or are prone to breakage. The GHD Platinum+ Styler is designed to style with less damage using predictive technology that monitors heat 250 times per second, ensuring the plates stay at a consistent, safe 365°F (the sweet spot minimizes damage for all hair types, while also protecting your color). Even better, it senses your hair’s thickness and how fast you’re styling in real time, adjusting the heat as needed. The rounded edges on the plates make it easy to straighten, wave, or curl, providing serious versatility in one sleek tool.
Allure shopping director Shanna Shipin using the GHD Platinum+ Styler
Shanna Shipin
Shipin after using the GHD Platinum+ Styler
Shanna Shipin
Tester feedback from shopping director Shanna Shipin
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“In all of my years of straightening (at least 15 years), my repertoire has never had a more heat-safe, versatile, and quality straightener. I’ve had my current Platinum+ since it launched in 2018, and not once has it crapped out on me; no hint of the coil ripping or the plates loosening,” she says. “It’s practically as good as new—and that’s saying something since I straighten my entire head of hair at least once per week.” —Shanna Shipin, shopping director
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- Plate material: ceramic
- Cord length: 9 ft.
- Who it’s for: people with fragile or breakage-prone hair
Best K-Beauty: Aestura Atobarrier 365 Lotion
Aestura
Atobarrier 365 Lotion
Commerce producer Sarah Hoffmann applying the Aestura Atobarrier 365 Ceramide Lotion
Sarah Hoffmann
Why it’s worth it: When you want your face moisturizer to do the heavy lifting of a rich cream, but feel lightweight and absorb like a gel, you reach for the Aestura Atobarrier 365 Lotion. This K-beauty favorite delivers deep, long-lasting hydration with a triple-lipid complex—ceramides, cholesterol, and fatty acids—that mimics your skin’s natural barrier to lock in moisture and repair dryness over time. The non-sticky, fast-absorbing formula is fragrance-free, mineral oil–free, and gentle enough for sensitive or acne-prone skin. It soothes, strengthens, and softens without clogging pores. The generous size and convenient pump make it perfect for effortless, head-to-toe hydration.
Tester feedback from commerce producer Sarah Hoffmann
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“If I ever magically became low maintenance, this lotion would be a key player in my new, pared-down routine. I love how it works on my face, and I’ve recently come around to using it on my body and it’s equally excellent for both. The texture borders on watery, so it absorbs quickly and doesn’t feel greasy or heavy. My skin is generally sensitive to fragrance and richer formulas, so I love how this gentle this lotion is while still being very hydrating and soothing.” —Sarah Hoffmann, commerce producer
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- Key ingredients: squalane, niacinamide, ceramides
- Who it’s for: everyone
- Fragrance-free: yes
Best Whitening Strips: Crest 3D Whitestrips Professional Effects
Why it’s worth it: We can’t think of anyone who doesn’t want a brighter smile, and Crest 3D Whitestrips Professional Effects makes it easy to get pro results from the comfort of your home. These at-home strips use dentist-approved hydrogen peroxide to lift years of stains from coffee, red wine, and more, delivering professional-level results without the office visit. With enamel-safe Advanced Seal Technology, they help prevent them from sliding, so you can even Zoom while they work. With consistent use, they can whiten teeth by up to 19 shades in just 22 days—now that’s something to smile about.
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In this case, more isn’t better. Stick to the recommended 45-minute treatment time—doing extra sessions won’t speed up results and can cause unnecessary sensitivity.
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- Key ingredients: hydrogen peroxide, sodium hydroxide
- Size: 22 count (44 strips)
Frequently Asked Questions
Meet the experts
- Ashlee Glazer, a makeup artist based in New York City
How We Find the Best Prime Day Beauty Deals
Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.
Why Trust Allure?
No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.
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